SAM DAWSON
UX DESIGNER
I am a Sydney based UX Designer and Researcher, with a background in marketing and communications.
Over my career I have worked in a variety of roles in marketing, Public Relations, journalism and television. I became a UX Designer because I want to better understand the the experiences people have and through discovery solve their problems through design.
My design process is iterative, it involves finding the right problem through empathy and inquiry - skills I am always developing through a process of learning and application.
I love to work in a collaborative environment with interesting and engaging people who embrace a culture of enquiry.
MY SKILLS
Prototyping
User Interviews
Workshop Facilitation
Personas
User Testing
Survey Creation
Synthesis
Competitor Analysis
Empathy Mapping
Stakeholder Management
User Journeys
Project Management
Experience
2022 - 2024
UX Designer
Design System creation - Prototyping - Stakeholder Management - User Testing - Wireframing - Workshops - Product Strategy - Service Design - Native Mobile Design
Macquarie Bank is a global financial services organisation with an Australian heritage.
2021 - 2022
Arup is one of the largest engineering companies in the world. It is over seventy years old with thousands of engineers across the globe.
UX Designer
Prototyping - Stakeholder Management - User Testing - Wireframing - Workshops - Project Management - Product Strategy - Service Design
RecordPoint is a global records management and compliance solution provider and pioneer of cloud-based record keeping.
2019 - 2021
UX Specialist
Prototyping - Stakeholder Management - User Testing - Wireframing - Workshops - Project Management - Marketing Strategy - Accessibility audit
8D Digital is a start-up agency which specialises in the areas of FinTech, AI, BlockChain, Strategy and Marketing. It has offices in several locations across the globe headquartered in Sydney.
2018 - 2019
UX Strategist
Prototyping - Stakeholder Management - User Testing - Wireframing - Workshops - Project Management - Marketing Strategy - Native Mobile Design
2017 - 2018
AKQA is an ideas and innovation company. The Optus project was in the second phase of the design diamond. The team works collaboratively with stakeholders in an agile environment.
UX Designer
Prototyping - Stakeholder Management - User Testing - Wireframing
ALLOCATE SOFTWARE
Allocate Software is a global software company creating time and attendance solutions for medical institutions.
STAR ENTERTAINMENT GROUP
The marketing campaigns for this business unit of the casino focused primarily on attracting offshore visitors to play at both the Sydney and Brisbane venues.
2016 - 2017
Senior Marketing Manager
Campaign Management - Budgeting - CRM - Content Management
2016
Director of Marketing VIP
Campaign Management - Budgeting - Marketing Strategy - Event Management
The role involved being responsible for all marketing campaigns across Asia-Pacific. I was responsible for a team across the region. The major activity at this time was organising and promotion of poker tournaments in casinos in Macau, Seoul, Manila, Cebu, Queenstown, Auckland, Melbourne, Sydney, Perth, Darwin, Adelaide, Canberra and the Gold Coast
PokerStars is the largest online poker company in the world. At the height of its popularity there were 22 million members on the site. I was responsible for budgets of over $7million.
I managed the sponsorship of the Cronulla Sharks, The Poker Star television series and campaigns for live poker tournaments in the region.
ICON International Communications
Some of the clients which I worked with to increase their media coverage included: Autodesk, Lenovo, Mount Franklin, Kodak and PokerStars.
2011 - 2016
Senior Marketing & Events Manager Asia-Pacific
Team Leader - Events - Budgeting - Marketing Strategy - Campaign Management - Content Management - Video Production
2008 - 2011
Country Manager ANZ
Budgeting - Marketing Strategy - Campaign Management - Sponsorship Management - Digital Marketing
2005 - 2008
Account Manager
Client Management - Creation & Distribution of Press Releases - Event Management - Business Development